Gap to debut online via Asos


Gap will make its online debut in the UK via young fashion website Asos this august.


Asos confirmed that it would carry Gap womenswear, menswear, kidswear and babywear as well as a range of accessories from this autumn. The offer will be expanded further in the crucial run up to Christmas.

“This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.”
Stephen Sunnucks, president of Europe and international strategic alliances, Gap

Gap president of Europe and international strategic alliances said: “This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.”
Asos chief executive Nick Robertson added: “Choice is the key to the Asos proposition and we are delighted to welcome Gap on board to further enhance the strength of our branded offering.”
Asos sells more than 800 brands via its website. It recently signed Mango, Hackett, Gant and Mini Boden, which will also launch on its site this summer.
Earlier this week Asos reported that sales rose 104% to £165 million and profits beat expectations for the year ended March 31.